Healthcare Continued

My approach to healthcare advertising is no different from how I concept and craft consumer work. And I've had the privilege to ply my trade at some top healthcare agencies, including McCann Health, where I helped establish The Bank. I often work as a solo creative (copy & art) using AI, including Midjourney.

ASTRAZENECA — GAMIFYING LUNG FITNESS

The world’s first video game designed for daily fitness and monitoring to strengthen lungs of patients with asthma and COPD. Developed with Fabio Rodrigues, Brian Wiesenthal, and Bob Kincey for AstraZeneca.

NRX — RETHINK SUICIDALITY

Introducing the research by NRX that shows suicidality in bipolar depression is neurological, not a personal failing of the bipolar patient.

Crestor Unbranded DTC — CHOLESTEROL

Introduce the term Borderline Elevated Cholesterol and encourage those with the BEC to take control of it before it becomes unmanageable.

Breztri DTC — COPD

Patient campaign for chronic obstructive pulmonary disease (COPD).

RB BOTANICAL DETERGENT — LINE DRY CAMPAIGN

A campaign for Reckitt Benckiser’s plant-based detergent, Botanical Origin’s encouraging line drying clothes, showing that a simple act can collectively change our world.

1. We find a town that has been affected by flooding.
2. After the water recedes, a graffiti artist uses stencils and spray-on mud to turn the visible flood line, left by silt and mud, into a washing line with images of clothes hanging below as if drying.

CANESTEN — THRUSH CREAM & PILL

Online TVC for Canesten's launch of a new cream and pill to treat women with Thrush.

LEQVIO — CHOLESTEROL

The first of two spots I wrote for LEQVIO (cholesterol-lowering medication). As a Banker I didn't produce them, the wonderful Aaron Alamo and Joan Wildermuth took charge.

TREMFYA — PLAQUE PSORIASIS

Before I joined The Bank I cut my pharma chops on Tremfya, helping Javier Toledo and Gabe SanJose get their Emerge Tremfyant campaign through research and into production. They ended up with a nice bit of work.