Who is Simon Horton?

This is where I tell you stuff like how I grew up in Stratford-On-Avon, England, and that I've had 15+ years in consumer advertising in London and New York. Or I could just show you some odd stuff I get up to in my neighborhood, like how I found unidentified roadkill at my local block party where the kids were playing and added a fun interactive game - 'RoadKillQuiz.'

WHAT IS IT? SQUIRREL OR RAT? When I left it was neck and neck.

Lucky Cat Project

And this was a weekend project that I sold to my local Brooklyn cat charity.

IDEA: 'Lucky cats' have brought good fortune to people for centuries, so it's time cats had some good fortune themselves - particularly those at the Brooklyn Animal Action.

I had each lucky cat hand-glazed to resemble a cat in need of adoption and placed next to cash registers in over 40 locations in Brooklyn.

And I got Ricky Gervais helped out. He signed the collar, took this photo and posted it to his 15 million follower of Twitter and Facebook.

PIRATES

The playground where my 5-year-old plays was knocked down, but months later, no playground.
I didn't complain (I'm British). I subverted a construction site sign, making out that the workers are in fact pirates digging for buried treasure (and have no intention of building a new playground).

FUDGE-POWERED RADIO

I spent several glorious months at a top digital agency - full of wonderful people, and a very impressive tech collection... I added a radio and label without anyone noticing. (The first fudge-powered radio!)

POLICE AUCTIONED BIKES

I found these the other day! In my mother-in-law's neighborhood is a bike shop that sells bikes bought at police auctions. So, I wrote and illustrated some posters for the window.

URBAN BIRDTABLES

Recognition at last! Someone's spotted one of my urban bird tables. Printed in the Stratford-Upon-Avon Herald, England.

HOMELESS CATS IN A ZOO

And here's another cat project — I'm slowly working on this project in my own time. The ideas is that zoos typically boost animal populations—this actively tries to eradicate an animal 'species' - the homeless cat.

SNEAKY SWAP

Oh, yes, I also covertly replaced a few actors' photos from the walls of a theatre bar with ones of me. No one noticed for months.

I wasn’t successful as a woman, so I didn’t swap the photos out.

KELLOGG’S CEREAL LAUNCH

And finally, if you made it this far down, thank you!! Hope it's been illuminating. Here is a Kellogg's campaign I wrote and illustrated. It's bonkers that they let me write AND illustrate all this, but they did.

Unfortunately, the cereal tasted awful, so they pulled it. Gutting.