Hulu

My work (below) helped the agency win the Hulu, Handmaid’s Tale business.

The campaign included a care package that was sent out to hardcore fans. The series is often hard to watch, so we included a stone to squeeze for your stress (based on the stoning scene in Season 1). A pillow to scream your profanities into. And a coloring book for your anxiety.

CLOAK BURNING

We also created an interactive cloak burning experience at this year’s SXSW. 

We ask fans via Facebook and Instagram to tell us what they’re resisting, using #resistsister.