Alzheimer’s Society
Alzheimer's Society needed to increase donations to help people affected by dementia. So we decided to sell 'hope' in supermarkets and online. It was picked up on social media and by multiple publications.
Billboards and in-store posters helped promote the idea.
In-store posters helped shoppers understand how to buy hope.
Engraved wooden blocks could be picked up in Budgens supermarkets and scanned at the checkout - £1 cost went to Alzheimer's Society, and the block went back on the shelf.